Videos and Their Importance in Marketing
- Von: Mag. Dominik Mikulaschek
Videos are part of modern online marketing and enable companies to reach their customers and communicate with them efficiently. Explainer videos can be embedded on the website or used on various social channels. Worldwide, 64% of all users use video channels, so a broad audience can be addressed with explanatory videos, making it really worthwhile to post the explanatory videos on as many platforms as possible.
Videos can be used to create additional incentives to direct interested parties to your website. Experience has shown that visitors stay longer if an explanatory video is available.
Video marketing can be particularly effective in different areas of application. This includes the following points in particular:
- Product presentations
- Increase in product sales
- Increase customer loyalty
- Video instructions
- Tutorials
- Press relations
- New presentation of a product, a brand or a company
- Improving the position in search engines
- Advertising on other websites
- Brand management
Explainer videos are gaining in importance
Large amounts of content are created for and consumed on the internet every day. Videos already account for a larger share of media consumption than any other form of content. That’s why it’s important to think about how videos can be used profitably to exploit great marketing potential.
If you want to create a perfect explanatory film, you should ask yourself several important questions right at the start:
- Which target group do I have in mind for my explainer video?
- What key message do I want to make?
- What is the best way to integrate an explainer video into my existing marketing strategy?
- What is the best length for my explanatory film?
- What is the best way to present my offer, product or service?
Distribution of the explainer video - how to proceed
For your explainer videos to be successful, they should always be used in such a way that users can find them as easily as possible and have the opportunity to comment on them and share them with other users.
You should therefore not only use the explainer videos on your homepage, but also distribute them via the right social media platforms. With a well-planned marketing campaign, your explainer video can spread quickly.
It’s worth remembering that it’s not just the content that plays a role in your video. Keywords are a proven SEO measure that allows users to quickly find exactly the content they are looking for. Keywords should therefore also be included in the title and description of your explainer video.
Improve Google ranking and conversion rate
Google ranks explainer videos highly and they can therefore help to improve your ranking. Especially if your competitors have not yet implemented explainer videos, they can be an excellent SEO measure for you to improve your ranking and reach the top positions in the search results. At the same time, you can convert more visitors into customers.
Characteristics of a good explanatory film
Simple communication and time-saving brevity are among the most important features of explanatory videos. Animation and storytelling are ideally suited to conveying even complicated content in a vivid way and appealing to the emotions so that purchasing decisions can be made more quickly.
The combination of image and sound contributes to an excellent learning effect and can convey an enormously high density of information in a one-minute explainer video. Strong branding is another feature of the explainer video. A video can also quickly make the USP clear.
Start-ups in particular can use this opportunity to present innovative products so that users can understand them immediately.
We would be happy to show you all the possibilities that an explainer video can offer for your own company.
