7 Types of Explainer Video
- Von: Mag. Dominik Mikulaschek
There are different types of explainer videos and not all of them are suitable for every topic or market segment. To help you make the best possible choice, I would like to introduce you to the 7 best types of explainer videos in this blog post.
7 types of explainer videos – Which style is best for your company?
In the following, I will introduce you to the most popular explainer video styles so that you can find out for yourself which style best suits your company.
Whiteboard
One of the most commonly used types of explainer video is the whiteboard video. This type of video is drawn or written on a white board and has the task of explaining or visualizing a topic. Whiteboard videos can cover a variety of topics and are ideal for products or services that need to explain complex relationships.
Example of a whiteboard explanatory video:
Pictograms
Pictograms are a great way to create explanatory videos. They can present complex information in a simple, easy-to-understand graphic. Pictograms are great for explainer videos as they don’t overwhelm the viewer with lots of text and draw attention to the key points.
Example of pictograms video:
Cartoon style
Cartoon explainer videos are another popular type of explainer video. These videos often use an animated cartoon style to explain various concepts and ideas in an entertaining way. They are particularly useful when trying to convey complex topics in an easy-to-understand way. Cartoon explainer videos can be versatile and offer a wide range of designs, animations and characters. They can be dramatic or humorous and are often the best choice for companies that want to entertain their audience while they learn something at the same time.
Flat design
Flat design is a special type of design that relies on large, high-contrast colors and flat, simple shapes. This type of design is often used in Adobe Illustrator or Photoshop software. Flat designs are ideal for explainer videos, as these types of videos are often intended to convey a sober and convincing message.
Real shoot
A real shot explainer video is an explainer video that is shot with real people and real scenes. These videos are very useful to explain complex topics and at the same time create an atmosphere conducive to the offer. Real shot explainer videos can also be emotional and help your audience connect with your brand or product.
Screen Capture
Screen capture is one of the most popular types of explainer videos. Screen capture explainer videos show the image on the computer or smartphone screen and explain what can be seen on the screen. This type of video is ideal for illustrating products and services or for explaining processes or procedures.
Mixed media style
Mixed media explainer videos are a combination of animation, video clips and sometimes photos. These types of videos can be very engaging as they offer a combination of different visual elements. The use of different media allows you to increase the viewers’ attention and give them a better insight into the topic. Mixed media explainer videos can also help to make difficult topics easier to understand.
Conclusion
It’s clear that explainer videos are a powerful tool for improving your corporate communication. You have the opportunity to convey complex ideas in a simple and entertaining way. There are different types of explainer videos – each with its own purpose and target audience. If you design the videos right, you can use it as a powerful marketing tool. Decide on the style that best suits your company and offer and don’t forget to give the video a striking ending! We hope this blog post helps you choose an explainer video style. If you’re still unsure, you can always contact us by phone or email and we’ll be happy to advise you on choosing the right explainer video style.
