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Content is King: Why you should have an explanatory video created for your company

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When it comes to getting people to understand your brand or company and build trust, video content is becoming increasingly important. Find out how our explanatory videos can help you and how the cooperation with us works here!


Why explanatory videos are important

Most purchases are now made online. To increase sales, companies need to find ways to engage their customers. But why exactly are videos and explainer videos such a good way to build trust with your target group

  • Pictures are worth a thousand words.
  • Promotional videos are a great way to increase your company’s brand awareness.
  • Long texts can cause potential customers to lose interest because they don’t want to invest unnecessary time in reading. This can be avoided with an explainer video and even has the opposite effect.
  • Adding a video to a website increases its SEO ranking. This is because Google automatically ranks websites with content that is shared by users higher. This generates more traffic and engagement.
  • With an explainer video, your company’s website will stand out from the crowd and visitors will stay longer on the website.

Different types of explanatory videos

There are different types of explainer videos that you can use to advertise your offer, product or service and make potential customers aware of your business.

Classic explainer videos

Explainer videos are short videos that, as the name suggests, are used to explain your company’s product or service. Explainer videos are produced in a variety of styles, such as whiteboard, color, isometric, 3D, etc. These are often placed on a website landing page or prominent product page. These types of videos are extremely popular and ensure that people stay on your website longer and are often encouraged to purchase your product or service.

Product video

A product video shows the product and how it works. The main goal is to build trust with your customers and thus generate more sales. A good product video shows your potential customer how the product will benefit them in detail or make their life easier. Product videos are great marketing tools and can be shared on social media, embedded on your blog or even emailed to your customers during a sales call.

Founder video

Videos about the creation and founding of your business can be a great way to introduce yourself and the people behind your product. The personal touch of the video is a great way to connect with your customers and build a better brand image. It’s also a great way to tell about your company culture.

FAQ video

For certain products, it’s a good idea to have a FAQ video created. Ask a question and then answer it on camera. The format is usually as follows: The question is presented and read aloud, an employee answers the question, the video switches to the next question asked, the question is answered again, and so on.

Before the explainer video is after the explainer video: Prepare yourself

To create the perfect explainer video for your offer, you should consider a few things in advance:

  • What is the purpose of the explainer video?
    Think about where you want to use the explainer video and who will watch it. You may have several uses for the explainer video.
  • Where are the viewers in the customer journey?
    If people see the explainer video on Facebook or Instagram first, it’s quite possible that they don’t know your company yet. However, if they watch it on the website, they are probably already interested in the product and are considering whether or not to buy it. The best way to do this is to produce different videos that appeal to people at different stages.
  • What do you want the explainer video to look like?
    Take your time and have a clear idea of what you want the end result to look like. The explainer video should feel as cohesive as possible.
  • Who is actually the target group?
    Get an idea of who would buy your offer. Explainer films that show certain environments or lifestyles can encourage people who value these things to buy your offer.

The explanatory video is ready: What now?

Your explainer video is now ready and should be seen by as many people as possible, including potential customers? There are several ways to perfectly stage your explainer video:

Embed your explainer video on your website
  • Your website is a great place to embed your explainer video. It’s best to embed it right at the top of the header area.
Use social media
  • Your social media accounts are another great place to share your explainer video. Remember that different social media accounts work best with different video lengths.
  • Ads on social media help you connect with potential customers. When you combine this with a good customer retention strategy, sales increase quickly.
  • When people interact with videos, they click through to the website and check out the rest of what you have to offer. Make sure these posts and your accounts link easily to the website. That way, people can get in touch with you faster.
Email marketing
  • If the explainer video fits the topic, embed it in your newsletter or include a link to the explainer film in the email. Since your potential leads have already provided their email address, they are likely to be more open to learning more about your company and your offer. With an explainer video, you can get to the point efficiently!

Have an explanatory video created: This is how the cooperation with us works

We support you in creating the perfect explainer video for your company. This is how a cooperation with us works:

  • Initial meeting: In an initial meeting, we get to know everything about your product or service and then work out a concept and a script based on this. Together we discuss the details and address your individual wishes.
  • Script: Our professional scriptwriters explain your topic, product or service through unique stories that will delight your customers.
  • Style development: Simple, highly serious or eye-catching explainer videos – our experts design your special style – precisely tailored to your company.
  • Storyboard: Mittels einzelner Bilder erstellen wir auf Basis des Drehbuchs das Storyboard.
  • Speaker selection: You will receive a selection of professional female and male speakers.
  • Animation: We now implement the animation or your explainer video and bring the still images into motion.
  • Positioning: We know exactly how to introduce your explainer video to the market by means of multi-layered positioning strategies and, above all, social media and online marketing, so that you can win a large number of new customers in the future.
  • Success: We don’t let up until you actually achieve your desired goals with your explainer video.

The cost of an explanatory video

How much your explainer video will cost cannot be said in general terms and depends on a number of criteria, such as the length, the style, the degree of complexity, the choice of music and also where the explainer video is to be shown. After a free initial consultation, we can send you a no-obligation quote. But with our explainer video calculation program you have the possibility to easily calculate your explainer video price.


An explainer video tells the story of your business in a simple and clear way. These days, no one has time to go through a company’s entire website to learn exactly what you offer. Potential customers are usually looking at several options at once and need quick facts. We will help you create the perfect explainer video for your company and look forward to you and our joint project!


Explainer videos from explain it simple are fresh, crisp and effective. Small, medium and large companies already place their trust in us. When can we start working for you?

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Advice desired?

We will be happy to answer all your questions about explainer videos & e-learning and support you with your project if you wish.


Nicoletta ben Jaakow
Explainer Video & E-Learning Consulting

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Nicoletta ben Jaakow
Erklärvideo & E-Learning Beratung

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