Successful Explainer Video Styles
- Von: Mag. Dominik Mikulaschek
Successful styles for explainer videos: “What is the perfect explainer video style for your offering and target audience?”
If you want to have an explainer video created, you can choose between different styles. Below we present the four best styles that are currently used for explainer videos.
What is the perfect explainer video style for your offer and your target group?
Many people think of explainer videos as either a whiteboard animation or a colorful video with cartoon characters. However, not all explainer videos are the same. And there are different styles for different companies – depending on whether you are a start-up, a medium-sized company, a corporation or a state institution, in the B2B or B2C sector, in the IT or healthcare industry, and so on.
Only if you choose the right style will the target group really feel addressed. Only if you choose the right style will the explainer video suit your company.
Basically there are 4 categories to choose from:
1. Whiteboard: The classic among explainer videos. We’ve all seen it hundreds of times, so the whiteboard style is a bit out of fashion and only suitable for companies that want to appear deliberately conservative.
2. Color: The color style is very popular with us and lends itself well to the B2C sector, especially if you want to depict everyday situations or convey emotions.
3. 3D explainer video:For companies that need to explain complex products in particular, a 3D explainer video is often the best choice or the Isometric style.
4. Special:A special explainer video is ideal for anyone who needs an individual explainer video that is precisely tailored to their needs. With this style you can, for example, mix real videos with 2D and 3D elements, etc.
It is important to note that there are many special cases in which a style is suitable that does not seem to fit at first glance. For this reason, we always offer a free strategy consultation at explain it simple.
During this initial meeting with one of our explainer video experts, we will:
- Analyze your target group
- Create a concept for your explainer video
- Find the perfect style for your explainer video
