Why an Explainer Video Is Worthwhile and What You Need to Consider!

Von: Mag. Dominik Mikulaschek

If you’re wondering what an explainer video is and whether it’s worthwhile for your company, then you’ve come to the right place. In this blog post, I’ll show you what an explainer video is and what the advantages and disadvantages are. I’ll also give you valuable tips so that you don’t stumble when producing your own explainer video.

Why an explainer video is worthwhile

An explainer video is a great way to reach your target audience and get your message across. It is a very effective and time-saving way of communicating and is often also very informative.

An explainer video can be used for many different topics and messages. Whether it’s about products or services, you can reach your target group and stand out from the competition with an explainer video.

Producing an explanatory film for your company is definitely worthwhile, as it will greatly enhance your corporate communication.

How to produce the perfect explainer video

The right length

An explainer video should not be too long, otherwise viewers will quickly lose attention. The ideal length for an explainer video is between one and a maximum of two minutes. If you have more time, you can also produce a longer explainer video, but remember that it is important to keep the content concise and entertaining.

The right voice

The voice that speaks your explainer video is crucial to the success of the video. It should be pleasant to listen to and convey the right message. Think about what kind of voice best suits your explainer video and find someone who has that voice.

The right music

Music can set the tone of your explainer video and make it stand out from other videos. So choose music that goes well with the content and mood of the explainer video. However, make sure that the music is not too loud and drowns out the speaker’s voice.

Quality is important

High-quality videos look more professional and have a positive effect on your company’s image. So when producing your explainer video, make sure that everything looks and sounds as good as possible.

How to promote and distribute your explanatory film

Once created, it is important that you promote and distribute your explainer video effectively. One option is to publish the explainer video on your website. Also publish your explainer video on your social media channels. This increases visibility and gives you the opportunity to interact with your audience at the same time. Use hashtags and other visual elements to generate more attention for your explainer video. You can also send the explainer video via email or use it as part of a newsletter campaign. Another option is to link to the video via online ads (e.g. YouTube ads) or influencer marketing. In addition to effectively promoting the explainer video, it is of course just as important that you constantly check whether your explainer video has achieved its goals. This means: monitor the performance regularly and see how many people have watched the explainer video and what actions (such as clicks) they have taken afterwards. In this way, you can determine whether your explainer video was successful or whether there is still room for improvement – because ultimately, it’s mostly about a high conversion rate!

Conclusion

With an explainer video, you can convey an impressive message in an original way. If you follow the tips and tricks above, your explainer video is guaranteed to be a success. Stay tuned and regularly check out our blog for the latest trends in explainer videos! If you have any questions, please feel free to contact us at any time and we will be happy to advise you free of charge and without obligation.