Whiteboard Animation – a Popular Style For Explainer Videos
- Von: Mag. Dominik Mikulaschek
Whiteboard animations are one of the most popular styles for explainer videos today. They offer a perfect opportunity to present complicated content in a simple and serious way. They do not have to be limited to black and white presentations, but can also contain color elements. Anyone opting for a whiteboard explainer video usually asks themselves numerous questions, which we would like to briefly examine here.
How much can my whiteboard video cost?
The price range for whiteboard videos is wide. From cheap offers that offer explanatory videos for as little as 99 euros to handmade videos for 15,000 euros, there are numerous different prices. We assume that a good explainer video in whiteboard style should cost between 1,500 and 5,000 euros.
Can you create the video yourself? What are the advantages and disadvantages?
Today, there are various software programs that make it possible to create a whiteboard explanatory video yourself. However, monthly fees of between 80 and 500 euros are due for such software. There are also license costs for each video and costs for a professional voice-over. In addition, the creation of the video takes some time, as the following steps must be followed:
- Editing and cutting the video
- Color choice
- Camera movements
- Typography and more
It is only worth creating a whiteboard video yourself if you make explanatory videos frequently and have a talent for graphics.
Should you choose a professional provider?
If you are not a motion graphic designer yourself, it is always advisable to choose a professional provider to create the explanatory video.
What needs to be considered in sound design?
Background music, voice-over and sound design are very important for an explanatory film. For the voice-over, you should have as wide a selection of different voices as possible to give the video individuality. Sound design is also a time-consuming process for a successful explanatory video. These services should therefore definitely be offered by a professional agency.
Can the whiteboard animation be published anywhere and at any time?
The commercial rights for the explanatory video should definitely be checked. In addition to the time aspect, it is also important to pay attention to the local aspect, as some agencies only grant commercial rights for the European region.
Overall, a whiteboard video is a recommended marketing tool for selling products or services. If you have any further questions, please do not hesitate to contact us.
