Pictures say more than a thousand words. With the help of videos, images can be staged even better. That’s exactly why video marketing is perfect for this: With videos, you can inform people even better about your product or service. It helps increase engagement on your digital and social channels, inform your audience, and reach them through a new medium.
Video storytelling is a marketing tactic that uses the engaging video format to tell a story about a brand, company or product. Video storytelling provides an emotional connection for viewers. People are drawn into the action based on a combination of factors, from camera angles to the soundtrack to the characters and the emotion of the story itself. Video storytelling focuses more on the story than the product or service itself.
Tell emotions vividly and portray products more authentically. Only when a video inspires the viewer, teaches them something, or entertains them, does it also add value and help enhance the brand image. Again, content is king. Boring and flat advertising is not enough, no matter how well the video is produced. But if products or services are connected to a story, you’re on the right track and getting attention.
In the early stages of producing a story via video, it’s important to answer some questions that will guide the rest of the process:
Once you’ve figured out the answers to these questions, you’ll have a solid framework to work with. Think about how you can connect with your audience, what techniques will make the video most memorable for viewers, and how it might even go viral.
Explainer videos, tests and tutorials in particular can have a huge influence on a customer’s purchase decision. After all, they are much easier to consume than long texts. Video content is especially a useful tool when it comes to helping potential buyers learn about a product. Using video content helps improve users’ understanding of a product or service. Customers will only buy your product if they understand what it does and how it helps them. Not surprisingly, video content is such a good tool for this. Explainer videos are especially good for this.
With access to faster networks, businesses are increasingly using video to connect with their customers. The following are some other reasons to use video marketing:
Videos can be used in many ways. So it’s easy to find a method that fits your company’s marketing goals:
Uploading videos to YouTube that target common search terms can be a great way to get your business on the first page of Google. This is because Google ranks YouTube videos at the top of the page for many keywords.
You should implement the following points regarding YouTube SEO, so that your video really appears high up in the search:
With these tips, you can ensure that your video content is actually seen by users and reaches even more people.
Once your video is online, you’ll want to know how it’s received by users. You should pay attention to the following key figures:
Marketing strategies for videos are nothing new. The first step before creating a video should therefore be good research. Make yourself a plan, then it will be much easier for you to keep an overview. You should follow these steps:
The first step in creating your video strategy is to outline the goals of the video. Do you want users to take a certain action or entice them to make a purchase? These are the very first questions you should clarify.
If you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are supposed to see it won’t, and those who do see it won’t take any action. So how do you know who your target audience is? Presumably, the people who want to buy your product are the people you want to reach with your video. Once you’ve established your buyer persona, you know exactly who your target audience is.
Deciding what story you want your video to tell can be the most fun and difficult part. Also think about what emotions you want your story to convey to the viewer as you write your story. Do you want viewers to laugh? Should they feel inspired or happy after watching your video? Whatever emotion you want to evoke in your viewers, think about it when writing the script. Everything from the props and location to the colors and wardrobe will convey this, so choose every detail wisely! Also, get to the point quickly and let users know what the video is about after 30 seconds at the latest.
When you’re planning the production, from the creative idea to the actual video distribution, you should have a timeline that you can stick to. Your timeline serves as your guide, letting you know how much you’ve done and what still needs to be done.
Yes, creative planning and strategy are important, but let’s face it: without the right budget, it will be difficult to get exactly what you want. Plan for the money and resources you have available. Plan what you want to create or shoot in-house and what you might want to outsource to a production company. Also, plan exactly what you can afford and what areas you might want to cut back on.
Video content is the future of communication. And for companies, there are definitely even more opportunities to attract new customers and build even stronger loyalty. To reach your target audience, video marketing is an indispensable strategy. As more and more businesses go digital, it’s getting harder to stand firm without a planned approach. If you and your business haven’t started video marketing by now, now is the time to do it. Videos will always be a very effective and successful way to market a product or service.
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