Step 4 - explain it simple

Training platform - Step 4

How do you get to your customers?

Essentially, there are 2 main options here:

Option 1) – Warm leads from the head office

Option 2) – Social Selling via LinkedIn

Option 1) – Warm leads from the head office

The longer you work with us in sales and we recognize on the basis of various evaluation criteria that you are seriously working in sales with us, the more warm leads you will receive from the head office. Essentially, your evaluation by the head office depends on how seriously and effortfully you perform option 2. The more serious you are about your work, the more warm leads you will get fed to you over time.

Option 2) – Social Selling using LinkedIn:

We have developed a strategy for LinkedIn that we believe is the best form of cold calling. To use this strategy, you need to do the following things in as much detail as possible.

2a) Create a LinkedIn profile, based on this LinkedIn profile and recreate it as detailed as possible: www.linkedin.com/in/dominik-mikulaschek-erklärvideos/

Additionally, we recommend googling or searching YouTube for what the current criteria are for a professional LinkedIn profile. Your LinkedIn profile is your business card and will very much determine whether or not someone wants to buy an explainer video from you in the future.

Once you have created the LinkedIn profile, please send us your credentials so that we can connect your profile to our blog automation program. This will ensure that high quality content from the head office is posted on your profile every week and you don’t have to worry about it. This ensures that everyone you network with will perceive you as a professional in the field of explainer videos right from the start, as we work out high-quality posts here every week and these posts will be seen that way by the people you network with.

Note: The service for posts on LinkedIn is currently only available for German-speaking countries. If you are working in another language, you will need to recreate the German posts in the language of your choice. For translation we recommend: www.deepl.com 

In addition, we recommend that you post photos from your own life from time to time, this makes your profile more human and loosens up your profile, which makes you appear more likeable. And that’s ultimately what social selling on LinkedIn is all about, appearing competent and personable. You can also take a cue here from posts from other people you’ve networked with. The more likes someone gets and the more comments are attached, the greater the likelihood that this person has understood how LinkedIn works and is handling it properly. The important thing is to use your LinkedIn to attract positive attention in multiple layers, with a wide variety of posts. Our contribution is to make you appear Competent by means of posts on the topic of explainer videos.

If you want to build posts with videos yourself, you can use this tool: https://en.savefrom.net/1-youtube-video-downloader-4/, to download videos from our YouTube channel: https://www.youtube.com/c/explainitsimple. Of course, since we sell explainer videos, such posts are very well received. It is important that you do not use the YouTube URL, but download the video from our YouTube channel and then upload it directly to the LinkedIn platform with you. This way the video will be better served by LinkedIn and you will have a higher reach based on the LinkedIn logarithm.

Other valuable training videos for LinkedIn:

Don’t need to watch, but I recommend them to anyone who wants to work with us long-term and make the best use of LinkedIn.

Tips for making inquiries on LinkedIn: https://www.youtube.com/watch?v=8PAE_Uu2h7Y&t=17s

30 minute LinkedIn routine: https://www.youtube.com/watch?v=1HiZ7xpMduE

Attracting ideal customers on the phone: https://www.youtube.com/watch?v=7Y9dcS-xMJE&t=8s

9 fatal mistakes on LinkedIn: https://www.youtube.com/watch?v=rgQ_iduTi6k

The right time to post on LinkedIn: https://www.youtube.com/watch?v=Tvit0DgkTGA

3 tips for LinkedIn content: https://www.youtube.com/watch?v=jAZCufVJoPE

8 tips for an expert profile: https://www.youtube.com/watch?v=-mdDW-OF54M&t=66s

103 leads in 60 days on LinkedIn: https://www.youtube.com/watch?v=OT3W2ijBlsQ&t=199s

5 tips for the perfect start on LinkedIn: https://www.youtube.com/watch?v=txUwdIquftI

Reach over 10,000 views on LinkedIn: https://www.youtube.com/watch?v=Yo3wJ5XMgOY

2b) Photo with yellow background + large header photo:

Photo with yellow background:

Background your photo in yellow, like my photo, this will make you stand out more in comments and have more visibility. Almost all of our distributors have created a photo with a yellow background.

You can customize your picture using this platform: www.remove.bg

Conversation-guide-explain-it-simple

Download large header photo and upload it to your profile:

2c) You should complete this morning routine on LinkedIn if you want to be successful:

– Send 50 people a networking request every day with the following positions:

Account Manager, Advertising Division Manager, Brand Manager, CEO, Chief Marketing Officer, Digital Marketing Manager, Director of Marketing and Advertising, Managing Director, Global Brand Director, Principal Sales Representative, Communications Director, Director of Marketing, Marketing Communications Manager, Marketing, Marketing Manager, Marketing Executive, Marketing Coordinator, Marketing Manager, Marketing Advertising, Media Consultant, Online Marketing, PR/Advertising, Product Marketing Manager, Marketing Project Manager, Regional Marketing Manager, Digital Marketing Specialist, Team Leader, Advertising

ATTENTION!!! – Territory Assignment: Before you network with anyone, we must assign you a territory or state. If you want to start in sales, send us an email: office@explain-it-simple.com with the link to your profile, which we will review. If this profile has been professionally prepared according to our specifications, we can then also approve a territory for you by e-mail.

– Send each promised networking the following 2nd message:

I took a detailed look at your company website yesterday and would have some great ideas for using explainer videos to enhance your overall corporate communications.

I would be delighted if you could give me 15 minutes of your time in a personal phone call to convince you of my ideas for the profitable use of explainer videos for your company.

Kind regards First name Last name

Note: Do not modify this 2nd message under any circumstances, as we know from practical experience that this message is target-oriented. If you send the 2nd message like this to the people you have successfully networked with, you will 100% receive more and more feedback over time regarding an appointment request.

Other ways to push one’s LinkedIn account:

1) Comment on posts from people you’ve networked with.

2) Liking all comments on a post and networking with the people who wrote the comments by hovering over the photo, whereupon a window will pop up offering to network with the person!

By means of these 2 steps, you again enormously increase the attention of your LinkedIn profile!

To make these 2 push factors palatable: We have advertisers who write up to 10 comments per day and have made deals with up to 50,000 euros. The companies became aware on the basis of the various comments and the professional explanatory video profile, as well as the overall likeable appearance of the respective advertisers.

Possibility of LinkedIn automation:

To automate LinkedIn in the best possible way, one needs the Sales Navigator at LinkedIn and the Octopus software. The advantage of this automation is, you target your target group sustainably in a minimum of time (10 minutes of effort per day, instead of 30 to 45 minutes by manual work). The monthly costs for the automation are 75 Euro for the Sales Navigator and 15 Dollar for the Octopus software.

Note: You don’t have to use these automation tools, it’s just an option, but in my opinion it’s very important for long-term success on LinkedIn. The first month you can test the Sales Navigator for free and you can easily unsubscribe after the trial month. The Octopus software can be tested for 7 days for free. If you sell only 1 explainer video in 4 weeks, you can fully charge for both tools. If you sell more than one video in 4 weeks, you can charge for both tools in the following months. If you follow our instructions, it is almost impossible not to sell an explainer video in 4 weeks. You have to pay for the automation tools yourself, because we can’t control if you are seriously working with them in your home office and otherwise we would be stuck with the costs for many sales people. If you invest the 10 minutes every day, the successes will follow automatically and you will definitely not be stuck with the costs in the long run. Essentially, all of our top salespeople use the two automation tools and are very successful with them

Sales Navigator: https://www.linkedin.com/premium/switcher/sales/
Octopus: https://octopuscrm.io/ –> Package: Advanced –> Diese Software kann man nur für Chrome verwenden

Tutorial videos: 

Sales Navigator: https://www.youtube.com/watch?v=DYlAyF0IuWU 

Octopus: https://www.youtube.com/channel/UC5BasjG2mGuI1nkUtg56dJA/videos 

Use Sales Navigator correctly on LinkedIn: It is essential to select the right region and positions in the Sales Navigator. The region, i.e. state, will be assigned to you by us!

Select region:

+

Select Positions: Account Manager, Division Advertising Manager, Brand Manager, CEO, Chief Marketing Officer, Digital Marketing Manager, Director Marketing and Advertising, Managing Director, Global Brand Director, Principal Sales Representative, Communications Director, Head of Marketing, Manager Marketing Communications, Marketing, Marketing Manager, Marketing Executive, Marketing Coordinator, Marketing Manager, Marketing Advertising, Media Consultant, Online Marketing, PR/Advertising, Product Marketing Manager, Project Manager Marketing, Regional Marketing Manager, Digital Marketing Specialist, Team Leader Once you have properly narrowed down your target audience here, there is a button on the top right where you can save your search. Once you’ve saved the search, you can go back to it at any time. You can then copy the URL shown above and add it to the Octopus software under Connect.

Point 1: Select Connect

Point 2: leave the selection

Point 3: copy the URL from Sales Navigator search

Point 4: Enter 2500 and press the button send to CRM. This will take a few minutes until the contacts are imported into the CRM system. Then simply click on the CRM button on the bottom left and you should find the 2500 contacts in the Octopus system.

In my case, for example, there are currently 767. But if you import the contacts again, you can always import a maximum of 2,500 contacts. Now click on Connect and insert this text in the white big window:

Hello,

I just looked at your profile and your company and would like to connect with you.

Kind regards

Dominik Mikulaschek

Then, to the left of the Launch button, insert the number 50 and click Launch. Now within 60 to 90 minutes the system will send out those 50 networking requests. 

As soon as this is done, you go to your network on Linkedinhttps://www.linkedin.com/mynetwork/invite-connect/connections/ –> There you can see all contacts who have agreed to the networking request. Take the URL shown above and paste it back into the Octopus software:

Point 1: Select message
Point 2: Leave as is
Point 3: Copy the URL
Point 4: Always enter number 1000

Then click Send to CRM. In the CRM system you will always find a different number in Message, depending on how many people have accepted the networking request. As soon as there is a number at Message, you can see that the import of the promised networks has worked. 

Now click on the Message button and enter the following text in the text window: I took a detailed look at your company website yesterday and I have some great ideas for using explainer videos to enhance your overall corporate communication.

I would appreciate if you could give me 15 minutes of your precious time in a personal phone call to convince you of my ideas for the profitable use of explainer videos for your company.

Kind regards

Before Last Name

Then take the number at Message on the left and enter it at the item Launch ident. For example, if Message says 35, then you also enter 35 at Launch. Then one clicks “Launch” and it is written automatically the persons with the 2nd message, who have agreed the cross-linking.

If you use these 2 automation steps every day, you will get lots of positive feedback very quickly. Of course, some will not respond or find the message not quite as sympathetic, but you will have every day with it corresponding successes too. 

If something is still unclear here, please watch these training videos at Octopus:

https://www.youtube.com/watch?v=WLx_Ffm4M9o&t=96s 

https://www.youtube.com/watch?v=WgCVkZ4eK60&t=2s