Promotional Video
- Von: Mag. Dominik Mikulaschek
If you want to present yourself as a company in a sustainable way and make a lasting impression in the memory of a customer or prospective customer, you can do this with the use of advertising videos. In our blog, we want to take a closer look at the impact and possibilities of promotional videos. Let’s start right away: Why is it so important to use videos in advertising? Can you market your product better with the help of videos? How do you produce a video correctly? Let’s find out together what advantages and opportunities video advertising offers. Get ready for exciting insights!
Why a promotional video?
It is a great way to showcase your company or product. A promotional video can help you attract more customers and expand your brand.
What should a promotional video look like?
There are no set rules for making promotional videos, but there are a few things you should keep in mind:
- It should be short and concise. The ideal length for a promotional video is 1-2 minutes.
- It should be focused on your product or your company and not on other things.
- It should have a positive message and convey something good to the viewer.
Why a promotional video?
There are a few important things to consider when producing a successful promotional video. First and foremost, you need to determine a theme for your video. Make sure it contains a message that will interest your audience and try to create quality content. It’s also important to choose the right video length; you don’t want to have too much or too little detail in your video.
Another big thing when creating a promotional video is choosing the right music. Music can change the feel and atmosphere of the video and should therefore be chosen carefully.
When it comes to recording the video, you don’t necessarily need high-end equipment – all recordings can be made with your smartphone. But don’t forget that good lighting and audio quality are essential for a professional video.
Once the video has been recorded and edited, you need to get it to the right place. Most companies use YouTube or Vimeo as a platform for their videos, but there are other options (e.g. Facebook or Twitter). No matter where you post your video, you should always make sure that the link to the company’s website is easily accessible and that the title of the video contains relevant keywords.
These are just a few basic tips for producing successful promotional videos – but as you get started and gain more experience, you can begin to bring more creativity to your videos and achieve outstanding results!
What does a promotional video cost?
Promotional videos can vary greatly in terms of cost. Prices depend on numerous factors, including the type of company and the purpose of the campaign. In general, however, it can be said that a high-quality promotional video usually costs between 500 and 5,000 euros.
Examples of good promotional videos
The best promotional videos are those that achieve their goals as effectively as possible. Most companies rely on commercials to promote their products and services. But not all promotional videos are created equal. Here are some examples of good promotional videos:
