How to Promote Your Gambling YouTube Channel
- Von: Mag. Dominik Mikulaschek
Streaming platforms like Twitch and YouTube have allowed us to publish and promote different types of content. In the last five years, hundreds of streams have established contracts with gambling brands, so their content is focused on different casino games.
Since the competition has never been more challenging, individuals seek ways to boost their popularity. This type of job comes with many obstacles, so we have decided to recommend some methods that will bring success. Continue reading for more details.
Get Familiar with Legal Requirements
This is not our part of the job; we are not lawyers. However, this is the first thing you need to worry about. You can’t simply tell people, “Hey, guys, play online casino at Bovada and win money.” Your duty is to promote responsible gambling and represent this sort of activity as a source of fun.
Live Streams vs. Typical Videos
Publishing typical videos on your YouTube channel is fine. You can do that for educational purposes. For example, publish an explanatory video where you will talk about the rules of different games. Also, you can use them to give people instructions on which moves they should make and how to gamble responsibly.
Yet, in the gambling industry, live streams bring much better results. People like to watch others gambling. It is entertaining, and they can learn some new strategies that can be applied later. Most streamers don’t do that alone. Find a group of people and connect via Discord or any other communication channel during streams. Together, you can celebrate the wins, discuss the games or do anything else.
Establish a Collaboration with Other Streamers and Influencers
We understand your goal to be better than your competitors. However, what if you can all become stronger together? Instead of “starting a battle,” we recommend establishing a collaboration. At the end of your live stream, recommend people to support others doing exactly the same job as you. In return, they can do the same. Each gambling streamer has precisely the same target audience.
Don’t Be Static; Be Creative, Passionate and Emotional
As stated above, people love to watch others gambling. Yet, that doesn’t mean that’s the only thing you should do during your session. Try to be creative. Start talking about fun subjects that do not have anything to do with gambling. Read comments that the followers write and answer them.
Also, since this is a source of entertainment, learn how to celebrate your wins. The best streamers (you can check this on your own) are usually loud. Most of them probably aren’t like that privately. However, it helps them become more interesting to people, which is why they get more and more followers regularly.
Use Instagram to Promote Your YouTube Channel
All social media are powerful promotional tools. In this particular niche, Instagram can bring the biggest benefits. Here is what you should do.
Use Instagram stories to announce the beginning of a gambling stream. Add a link that will lead people to your channel. Do the same thing when you publish regular videos. Also, cut the most exciting parts of your streams. For example, publish an Instagram reel of 30 seconds where you will show a big win you achieved while playing a particular game. You can also publish some of the losses or craziest situations you experienced during sessions.
Purchase the Best Equipment and Ensure Stable Internet
If your channel is focused on live stream, superb equipment and a stable internet connection are essential! Don’t hesitate to spend as much money as possible to buy the best camera or microphone. People will soon leave your channel if they can’t hear or see you properly.
At the same time, if your stream cracks all the time, the result will be the same. Instead of connecting to Wi-Fi, we recommend directly connecting your device to the internet receiver. It is a more convenient solution!
Organize Giveaways
Giveaways are an essential promotional tool that boosts the mutual trust between streamers and followers. Organize them regularly, especially after you get some big wins while playing casino games. Instead of cash, which is also a legitimate solution, you should reward people with some other prizes. Mobile phones, headphones, and similar gadgets are always appreciated gifts by internet users.
Also, don’t hesitate to invest cash in charities after profitable sessions. People will understand this way that your goal is not only to make money; you will show your intention to do something good for the world.
Conclusion
All the strategies we recommend have proven to be valuable. There is no need to skip any of them. The goal is to grab people’s attention and convince them to follow your YouTube channel regularly. The only way to do that in a competitive market is to remain unique. Because of that, carefully structure all forms of video content and do whatever it takes to make people laugh.