Do You Have Questions About Explainer Videos? Find All The Answers Here!
- Von: Mag. Dominik Mikulaschek
In this blog you will find all the important questions and answers if you are thinking about commissioning an explanatory video from an explanatory film agency in the future.
How can I create an explainer video?
There are various ways to create an explanatory video. First of all, you need to think about what you want to convey in the video. It is important to focus on the core message of the explanatory video and not drift off into details. Then you should think about the visual implementation and decide whether you want to use animated graphics or live footage. The next step is to design the explainer video: A good structure and logical sequence of content are essential here. The text of the film should be concise and comprehensible so that every viewer can understand the content as easily as possible. The music and soundtrack should also be well coordinated to underline the message and give the video more depth. Once the structure is in place, the video can be produced: This requires professional technology and know-how. For beginners, it is therefore advisable to seek help from experts. They will help with the technical implementation and support you in optimizing the video for specific platforms or end devices such as smartphones or tablets.
What are the benefits of explainer videos?
Explainer videos have an important advantage: they are very effective and can convey large amounts of information in a short space of time. This is particularly useful when it comes to explaining complex concepts or ideas. Explainer videos ensure that you quickly understand the key points and can retain the core messages. In addition, explainer videos are a very space-saving way of conveying information. While long blocks of text with lots of details are difficult to read and understand, you can get the gist in just a few minutes with an explainer video. Another advantage of explanatory films is that they are much more fun than boring texts. Interesting graphics, animations and videos can be used to engage and entertain viewers. This makes learning much more fun! An explanatory film also offers great potential in the field of marketing: marketers can use this form of video production to convey their messages in a convincing way and address potential customers directly. In short, there are many reasons why explainer videos are so popular – from conveying content to supporting marketing. With the right explainer videos, companies can achieve their goals and improve their customer service.
How do I recognize a good explainer video?
There are many things to consider when it comes to determining whether an explainer video is good or not. A good video should definitely convey the context and message of the video. The audio must be clear and professional, without interruptions or poor pronunciation. The visuals and animation should also be professional, with vibrant colors and graphics that are intuitive. In addition, the content of the video should be compelling. It should be clear and structured, with a smooth transition between the different scenes. The writing style of the video should be compelling and convey the message effectively. Finally, it is important that the video is shared on the right channels. If you want to share your video on Facebook, you should make sure that the length of the video is suitable for the channel and that your target audience follows you. On YouTube, on the other hand, you can publish longer videos; but make sure the content is interesting enough to be watched.
How much does an explainer video cost?
What types of explainer videos are there?
There are a number of different types of explainer videos that can be used for production.
Essentially, you should be aware of the following distinction between explanatory videos:
- Whiteboard (black and white explanatory video)
- Color (color explanation video)
- Isometric (Perspective explanatory video
- 3D (Explanatory video in 3D)
- Real (explanatory video with real footage)
Each type of explainer video has its own special features and functions. Here you will find a selection of explainer video styles.
What is a good explainer video?
A good explainer video is convincing. It must make it clear to the viewer what the advantages of your offer are and what they can do with it. The video should not be too long and should be limited to the essentials. A good explainer video is therefore one that takes away the viewer’s fear of the new and makes it easier for them to make a purchase decision.
What does an explainer video involve?
The following elements are part of an explanatory video:
- A clear and concise title: The title should convey to viewers in a few words what the video is about.
- A catchy narrative: The video should have a clear storyline and explain the most important points of the topic in an understandable way.
- Attractive visualizations: The visualizations should underline the text and help the viewer to better understand the content.
- A suitable soundtrack: The soundtrack should emphasize the mood of the video and must not be too intrusive.
How long can an explainer video be?
An explainer video should be as short as possible. Long videos distract viewers’ attention and prevent them from absorbing your message. An ideal video length is 60 to 120 seconds.
How do you get started with an explainer video?
To create an explainer video, you first need to create a concept. You should consider what information you want to convey and how this can best be presented in a video. You then need to plan and storyboard the individual steps of the video. Once you have planned everything, you can start production.
Where can you use an explainer video?
To create an explainer video, you first need to create a concept. You should consider what information you want to convey and how this can best be presented in a video. You then need to plan and storyboard the individual steps of the video. Once you have planned everything, you can start production.
Where can you use an explainer video?
An explainer video can be used wherever an idea or product needs to be explained. It is particularly important that the explanatory video is produced in such a way that it captivates the audience and makes them listen carefully.
An explanatory video can therefore be used in the following areas, for example:
- As part of marketing campaigns to present new products or services
- As an introduction to a lecture or presentation
- To explain to visitors of a website what makes the offer so special
- To attract and acquire new customers
- To get customers to buy regularly from a particular company
- To help employees train or improve their skills
- To get people to take an interest in a particular topic or decide on something
Where is the best place to position the explanatory video on the website?
It is best to position the explanatory video at the top of the header area on the homepage. If there is no space there, you should position the video as high up as possible.
How do you use explainer videos in social media and online marketing?
Explainer films are an effective and inexpensive method of passing on information to a wide audience. It is therefore important that they are also distributed via social media. But what is the best way to use explainer videos on social media?
The first option is to publish explanatory videos directly on social networks. This can be a good option, especially if the video is only a few minutes long and has interesting content. Many social networks offer the option of sharing videos in their news feeds or on their profile pages. This may give potential viewers the opportunity to watch it several times. However, it is important to note that this way of distributing explainer videos may not always be the best option, as many of these platforms remove videos from the feed after a while or do not prioritize them.
Another way to distribute explainer videos is to use external video sharing platforms such as YouTube or Vimeo. By publishing the video on these platforms, you can also easily share links to the videos on social networks and encourage viewers to watch it. This has the advantage that the video remains visible to others for longer and can be found and shared more easily. Again, it is advisable to ensure that all relevant details (title, description, etc.) are presented before publishing and that the optimization of the video for search engine results (SEO) is taken into account – meaning that certain keywords should be included in the title and/or description of the video to make it easier to find.
Finally, there are other ways to publicize explainer videos using social media marketing campaigns. This includes, for example, placing ads with the video on various social media channels or introducing special hashtags (#) to draw more attention to the video. With this method, you can define very precisely which target audience you want to reach and thus gain new customers, employees, followers or new subscribers. To get the most out of the use of explainer videos on social media, it is therefore advisable to use different strategies and platforms to achieve a broad reach – but of course you should always be careful not to use excessive advertising measures.
