Prices & style selection for your explainer video

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Explainer video prices: Why costs vary so much and how to get the best for your budget

In the fast-paced world of digital communication, you’ve probably come across explainer videos. These concise, visually appealing videos that turn difficult concepts into understandable messages are almost everywhere these days. You may have even thought about creating one for your project or business. In doing so, you may have noticed that the price range for explainer videos is impressively variable. Sometimes the cost is comparatively low, while in other cases it seems almost astronomical. Why is that? Here, we’ll take you behind the scenes and shed light on what causes these price fluctuations and how you can get the most for your budget.

Table of contents

What are explainer videos?

In a digitally dominated world where the average human attention span is shorter than ever before, there is a need for an effective means to convey information quickly and efficiently. This is where explainer videos come into play. But what exactly are explainer videos?

Definition and description

Explainer videos are short, often animated videos designed to communicate a clear message or complex topic in a few minutes in an engaging and easy-to-understand way. Rather than subjecting your audience to long texts or dry presentations, explainer videos allow them to engage with the content in a visual and auditory way to gain a better understanding.

Different types of explainer videos

Whiteboard videos: With whiteboard videos, you see a hand drawing illustrations and text in real time on a white background. This type of video is especially good for showing step-by-step explanations or processes. The minimalist style helps focus on the core of the message without being distracted by unnecessary visual distractions.

Animation videos: Animated videos offer a limitless world of creative possibilities. With animated characters, scenes, and effects, you can turn complex ideas into compelling stories. Not only are they entertaining, but they can also convey complicated concepts in an accessible way. Colors, motion, and music combine harmoniously to create a lasting experience.

Live-action videos: Live action means filming real people in real environments. This type of explainer video is particularly suitable for telling personal stories, showing products in real life, or featuring testimonials from customers. The authenticity of a live-action video can create a strong emotional connection with the viewer.

If you’re thinking about creating or commissioning an explainer video, it’s crucial to choose the right format. Each type has its own strengths and is suitable for different needs and audiences. A carefully selected and well-produced explainer video can not only inform, but also inspire and persuade.

Why are explainer videos so profitable?

Explainer videos are extremely profitable and offer a wealth of benefits that make them a highly profitable investment. A key reason for this is their ability to present complex information in a way that is easy to understand. This leads to your audience better understanding and internalizing your message, which in turn increases adoption and response to your message.

Another crucial factor in the profitability of explainer videos is their remarkable impact on conversion rates. Especially in the sales environment, explainer videos can clearly convey the benefits and advantages of a product or service. This motivates potential customers to make quick purchase decisions, which can lead to higher sales and thus increase the return on investment (ROI).

In addition, explainer videos play an outstanding role in branding. They offer an excellent opportunity to present your brand in a creative and distinctive way. By designing the video in line with your brand image, you can strengthen your target audience’s identification with your brand. The visual message of an explainer video can be memorable and help establish your brand and set it apart from the competition in the long run. Overall, explainer videos are a highly profitable investment as they offer high comprehension, increase conversion rates, promote branding, and offer numerous other benefits that effectively convey your message.

Factors influencing the price of an explainer video

Investing in an explainer video can prove valuable, both in terms of communicating a message and engaging an audience. However, when you solicit quotes or estimate costs, you’ll find that prices can vary widely. Several key factors affect the cost of an explainer video:

Video length

At first glance, it may seem that the cost of a video scales directly with its length. A longer clip requires more work in terms of animation, editing, and sound design. But it’s not just about the sheer number of minutes. The complexity of the content can also come into play. A video that features specialized animation or detailed graphics in a short amount of time can be more demanding to produce, and therefore more expensive, than a longer clip with a simpler design.

Quality & Style

As with most products and services, there are different levels of quality for explainer videos. A video with basic animations created from pre-made templates is certainly more cost-effective. On the other hand, a custom clip created from scratch with special, detailed animations can cost significantly more.

Voice & music

The audio component of an explainer video plays a key role in its impact. Royalty-free music offers a cost-effective way to give your video a soundtrack. However, an original composition created specifically for your project can add a unique touch, but comes at an additional cost. For voiceovers, professional voice actors are often more expensive than amateurs, but offer a clear, expressive delivery that can boost audience engagement.

Scripting & Storyboarding

The story you want to tell starts with a script. Although you may consider providing your own script, bringing in a professional copywriter can refine and optimize the message. Storyboarding, which involves outlining each scene, also requires expertise and affects cost.

Additional functions

The world of explainer videos is rich with possibilities. Perhaps you envision interactive elements that engage the viewer, or you need specific graphic adaptations, subtitles, or translations for an international audience. Such extensions add more dimensions to the project, both in terms of time and cost.

When you decide to create an explainer video, it’s wise to carefully consider all of these factors. Open communication with the producers or agency of your choice will help you develop a better understanding of value for money and get the best video for your budget.

Explainer Video

Budget planning for your explainer video

Creating an explainer video is an effective way to present complex ideas, products or services in an understandable and engaging way. But when it comes to setting a budget for your explainer video, many questions can arise. How much should you budget?

Base budget: if you want to create an explainer video on a limited budget, you can plan on a base budget of around $1,000 to $3,000. At this price point, you’ll usually get a simple explainer video of about 60 seconds in length. This includes standard animations, basic graphics, and a simple voice-over. It’s a cost-effective option to get your message across without investing too many resources.

Medium Budget: If you’re looking for a higher quality explainer video that offers more room for creativity and has a longer duration (usually 2-3 minutes), you should budget for a medium budget of around 3,000 to 6,000. In this price range, you can expect your animations to be more sophisticated, graphics to be more customized, and voice-over quality to be improved. This allows you to cover more complex topics in more detail and achieve a more impressive visual presentation.

High-end budget: If you’re looking for an outstanding result and are willing to invest in a custom-made explainer video of the highest quality, your budget can be 6,000 euros or more. With a high-end budget, you can have an elaborate explainer video created that includes custom animations, highly detailed graphics, and a professional voice-over. This is the best option if you want to make sure your explainer video stands out in terms of creativity, aesthetics, and message delivery.

However, it is important to note that these budget guidelines are general estimates and the actual cost may vary depending on various factors such as the video production company you choose, your individual requirements and the extras you want. Therefore, it is advisable to get multiple quotes from different providers to find the best value for your budget and ensure that your expectations are met. However, investing in a high-quality explainer video can pay off in the long run by effectively conveying your message and successfully showcasing your business.


Explainer videos are an extremely effective way to convey information and promote businesses. They offer an effective combination of entertainment and education, making complex topics easy to understand and creating a deep understanding among the target audience. Prices for explainer videos vary depending on the scope and quality, so careful planning and selection of the right package is critical to ensure that the video created achieves the desired goals and provides long-term benefits for the business. Overall, explainer videos are a worthwhile investment that can help strengthen brand presence, increase conversion rates, and convey complex information in an engaging way.

We support you

Are you unsure how best to approach your explainer video project? We are happy to help you and advise you in a free initial consultation!


Nicoletta ben Jakoow

Explainer video consulting

We support you

Are you unsure how best to approach your explainer video project? We are happy to help you and advise you in a free initial consultation!


Nicoletta ben Jakoow

Explainer video consulting

We support you
Are you unsure about how best to approach your explainer video project? We are happy to help you and advise you in a free initial consultation!

Nicoletta ben Jakoow

Explainer video consulting


The cost of an average explainer video can vary significantly, as it depends on various factors. As a rule, however, prices range from 1,000 to 10,000 euros or even more. The price is significantly influenced by the length of the video, the quality of the animations, the complexity of the production and the requirements for the soundtrack. It is advisable to get several quotes and carefully consider which package best suits your needs and budget.

The prices of explainer videos are most influenced by the following factors:

Length of the video: The longer the video, the more time and resources are required for production, which increases the cost.

Quality of the animations: High-quality animations with lots of detail and elaborate effects require more man-hours and expertise, which increases prices.

Complexity of production: if the video requires complex scenes, movements, or actions, additional resources and planning are required, which increases costs.

Soundtrack requirements: selecting a professional voice and designing an appropriate soundtrack can also affect costs, especially if custom sound effects or music compositions are required.

It is important to consider these factors when planning the budget and to find the right balance between quality and cost.

The duration of the creation of an explainer video can vary greatly and depends on various factors. As a rule, the production takes several weeks. This includes planning, writing the script, storyboarding, animation, scoring, editing and post-production. Depending on the length and complexity of the video, the duration can be shorter or longer. It is important to allow enough time for careful planning and production to achieve a high-quality result.

The target audience plays an important role in the pricing of explainer videos. The visualization requirements and complexity of the video can vary depending on the target audience. For example, if the video is aimed at a technically savvy audience, it may be necessary to present technical details more precisely, making it more costly to produce. For a broader audience, the emphasis may be on general comprehensibility and appeal. Therefore, it is important to know exactly who the target audience is and tailor the production accordingly.

Yes, explainer videos can be an extremely worthwhile investment. They offer a variety of benefits, including:

High comprehensibility: Explainer videos can convey complex information in a simple and understandable way, which increases the effectiveness of communication.

Increased conversion rate: When it comes to selling products or services, explainer videos can significantly increase conversion rates because they vividly present the value proposition.

Branding: Explainer videos can help strengthen your brand and set it apart from the competition by delivering a well-designed visual message.

Social media friendliness: Short explainer videos are ideal for social media as they are easily shareable and can increase the reach of your message.

SEO benefits: Search engines like Google rank video content positively. Adding explainer videos to your website can positively impact your search engine rankings and generate more traffic.

However, it’s important to budget carefully and choose the right package to get the most out of your explainer video.