Explanatory Video Laying Technique – Everything You Need to Know

Conclusion – perfect your explainer videos with laying techniques

In this comprehensive guide, we have explored the world of laying techniques in explanatory videos. We have highlighted the basics of this technique, emphasized its importance and shed light on different types of laying techniques. We have also explained the many benefits of using laying techniques in explainer videos.

We have presented a step-by-step guide to using the laying technique and shared practical tips and best practices to help you implement it. Using successful real-life examples, we have shown how companies can use laying techniques to communicate complex information in an understandable way.

We have also highlighted the tools and software required to implement laying techniques. We have identified common mistakes that should be avoided and provided an outlook on future trends and developments in this area.

With this knowledge, you are now able to perfect your explainer videos with laying techniques and convey your message more effectively. Use the variety of techniques available to inspire your target group and present complex information clearly. The laying technique offers endless possibilities to take your explainer videos to a new level and captivate your viewers.

Top 10 questions and answers on the topic of “Explainer video laying technique”

Layering technique is a crucial aspect of creating explainer videos as it affects the way information is presented. This article addresses the most important questions on the topic of “Explainer video laying technique” and provides comprehensive answers to help you better understand this topic.

Question 1: What is the laying technique in explainer videos and why is it important?

The laying technique in explainer videos refers to the way in which information and concepts are visually displayed and presented. It is of great importance as it draws the audience’s attention, improves comprehension and conveys complex information in a vivid way. The laying technique makes it possible to transform abstract concepts into tangible images that are easy to understand. Here are some key aspects:

• Emphasizing key points: The laying technique helps to highlight and emphasize the main messages, making it easier for viewers to grasp the most important information.
• Visualization of the abstract: Many concepts in explainer videos are abstract and difficult to imagine. The laying technique makes it possible to bring these concepts into an easily understandable form through visualization.
• Narrative flow: The laying technique influences the narrative structure and the logical flow of the video. A well-chosen laying technique supports the narrative and ensures a smooth, logical flow of information.

Question 2: What types of laying techniques are there in explanatory videos?

There are various laying techniques that can be used in explainer videos. Choosing the right technique depends on the requirements of the project and the target group. The most common laying techniques include:

• Whiteboard animation: This technique simulates drawing on a blackboard or whiteboard. It is particularly effective for explaining concepts and processes step by step.
• Motion Graphics: Motion Graphics use moving graphics to display information. This technique is well suited for the visualization of data and complex processes.
• 2D animation: 2D animations use two-dimensional characters and objects to tell stories and convey concepts.
• 3D animation: 3D animations can be used to create three-dimensional models and scenes to create realistic visualizations. This technique is particularly useful for product presentations and simulations.

Question 3: How do you choose the right laying technique for an explainer video?

Choosing the right laying technique depends on various factors:

• Target audience: It’s important to consider who the video is being created for. Children might prefer an animated, playful technique, while professionals may appreciate detailed graphics and data visualizations.
• Content: The content of the video plays a crucial role. Complex data may be better suited to motion graphics, while stories and processes can be told well with whiteboard animation.
• Brand image: The laying technique should match the brand and the desired image. A reputable company may prefer a subtle, professional technique, while a startup may choose a creative, eye-catching technique.
• Budget and time frame: The available resources, both financial and time-related, also influence the choice of laying technique.

Question 4: What tools and software are used to create explanatory videos and laying techniques?

The creation of explanatory videos requires special software and tools:

• Whiteboard animation: Software applications such as VideoScribe, Explaindio or Doodly are used for whiteboard animations. These make it possible to create drawings and lettering on a “whiteboard”.
• Motion Graphics: Motion graphics are often created with professional software such as Adobe After Effects, Adobe Animate, Cinema 4D or similar applications. This software enables the creation of animated graphics and movements.
• 2D and 3D animation: 2D animations can be created with programs such as Adobe Flash, Toon Boom Harmony or Synfig Studio. For 3D animations, applications such as Blender, Maya or Cinema 4D are commonly used. The choice depends on the complexity of the project and individual skills.

Question 5: How can the laying technique contribute to increasing comprehensibility?

The laying technique can make a significant contribution to increasing comprehensibility in explanatory videos by:

• Clear visualization: Complex concepts are conveyed simply and visually. This enables the audience to grasp and retain difficult information more quickly.
• Reducing distractions: By carefully selecting visual elements and avoiding unnecessary details, the laying technique can direct the focus to the essentials. This reduces distractions and makes it easier to concentrate on the core message.
• Step-by-step explanation: The laying technique can divide information into easily digestible sections and present them in a logical order. This makes it easier for the audience to follow the explanations and better understand the context.
• Emotional connection: The laying technique can also help to build an emotional connection with the audience as it tells stories and adds a human touch. This makes the messages more personal and memorable.

Question 6: What role does the storytelling technique play in the laying technique in explanatory videos?

Storytelling is a crucial component of the laying technique as it helps to integrate information into a coherent and compelling story. Effective storytelling:

• Engage the audience: People remember stories better than dry facts. By presenting the information in the form of a story, you can engage the audience emotionally and keep their attention.
• Create a logical flow: A well-told story can break down complex information into an easy-to-understand sequence. This helps the audience to follow the thread of the presentation and process the content better.
• Creates identification: Stories can introduce characters and situations that the audience can identify with. This creates a stronger connection to the content presented.
• Emphasizes messages: Storytelling can help to emphasize the main messages of an explainer video and convey them to viewers in a comprehensible way.

Question 7: How does the laying technique influence the duration of an explainer video?

The chosen laying technique can significantly influence the duration of an explainer video. This is important because the length of a video can have an impact on audience attention. Here are some considerations:

• Whiteboard animation: This technique can tend to take a little more time, as drawing by hand takes time. Therefore, whiteboard animations are often found in longer videos that focus on detailed explanations.
• Motion graphics: Motion graphics make it possible to present complex information in relatively short videos. As movements and animations can convey information quickly, these videos are often shorter and more concise.
• 2D and 3D animation: The duration of 2D and 3D animation videos depends heavily on the complexity of the animations and the depth of the content. They can usually be flexibly adjusted to achieve the desired length.

The choice of laying technique should therefore be coordinated with the planned duration of the video to ensure that the message is conveyed effectively and within the time available.

Question 8: How can you ensure that the laying technique is in line with the brand identity?

Matching the laying technique with the brand identity is of great importance as it helps to create a consistent brand image. Here are some steps to ensure that the laying technique matches the brand:

• Define your brand identity: First, you should clearly define your brand identity. What values, messages and characteristics does your brand represent? This forms the basis for selecting the laying technique.
• Colors and style:The color palette, style and design of the laying technique should harmonize with the colors and design of the brand. Make sure that the visual elements are in line with the look and feel of your brand.
• Tone and language: The tone of voice and language used in your explainer video should match the language of your brand. Is your brand informal and friendly, or more formal and professional?
• Target audience customization: Consider which laying technique resonates well with your target audience. A younger audience may be more attracted to animated, playful techniques, while professionals may prefer a more sober and precise presentation.
• Test and feedback: Before you publish your explainer video, have employees or customers test it to make sure it accurately reflects the brand identity. Feedback is crucial to make any necessary adjustments.

The consistency between the laying technique and the brand identity helps to convey a uniform brand message and strengthen the trust of the target group.

Question 9: How does the laying technique influence the cost of creating explanatory videos?

The choice of laying technique has a direct influence on the cost of creating explanatory videos. There are a few factors to consider here:

• Technique complexity: Some laying techniques, such as 3D animation, require more time and expertise, which can lead to higher costs. Simpler techniques such as whiteboard animation can be more cost-effective.
• Length of the video: The longer the video, the more time and resources are required. The choice of laying technique can influence the duration of the video, which has a direct impact on the cost.
• Quality and level of detail: High-quality animations or elaborate details require more work and can increase costs. With a limited budget, it is advisable to find the balance between quality and cost.
• Adjustments and revisions: Depending on the chosen laying technique, adjustments and revisions can be time-consuming. This additional working time can increase costs.
• License costs: Some laying techniques require the purchase of special software or licenses for graphics. These costs should be included in the budget planning.

It is important to clarify budget requirements in advance and adjust the choice of laying technique accordingly to ensure the project stays within budget.

Question 10: What trends and developments are there in terms of laying technology for explainer videos?

The world of laying technology for explainer videos is constantly evolving. Here are some current trends and developments:

• Interactivity: Interactive elements in explainer videos allow the audience to actively engage with the content. This can increase participation and understanding.
• Virtual reality (VR) and augmented reality (AR): The use of VR and AR in explanatory videos opens up new possibilities for immersive learning and immersion in the scenarios depicted.
• Personalization: The ability to tailor videos to the individual is becoming increasingly important. Personalized laying techniques can be used to adapt content individually.
• Combining different techniques: More and more frequently, several laying techniques are being combined in one video to convey different aspects or moods. This expands the creative freedom of design.
• Artificial intelligence (AI): AI technologies are used to automate animations and improve efficiency in video creation.
• Sustainability and environmental awareness: The choice of environmentally friendly laying techniques and production processes is becoming increasingly important as more and more companies focus on sustainability.

It is important to keep up to date with these trends to ensure that explainer videos are timely, effective and meet the needs of the target audience.