Why You Should Have an Explainer Video Created for Your Company

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Hello dear entrepreneur! As an experienced agency, we are aware of how crucial it is to present your company in the best possible way and to inspire potential customers. In today’s digital era, explainer videos are one of the most effective ways to get your message across in a clear, compelling and entertaining way. In this comprehensive blog article, we would like to show you how we as an agency create an impressive explainer video for your company step by step. We will cover all the important aspects and show you why you should have an explainer video created for your company. So sit back and let’s dive into the exciting world of explainer videos together!


Why are explainer videos so important for companies?

Before we delve into the details of creation, we would like to emphasize the importance of explainer videos for companies. Statistics show that videos achieve a significantly higher conversion rate than text or images alone. A well-designed explainer video can not only keep your website visitors on the page for longer, but also pique their interest so that they want to learn more about your product or service.

As an agency, we know from many years of experience that explainer videos are an excellent way to present complex information in an easy-to-understand way. By simplifying complex concepts, we capture the interest of your potential customers and explain how your product or service can effectively solve their problems. Thus, explainer videos offer a great opportunity to reach your target audience and build a strong bond with potential customers.

Have an explainer video created: this is how the collaboration with us works

Now we would like to show you step by step how we as an agency proceed to create an impressive explainer video for your company. Each step is carefully thought out and aims to develop a tailor-made video that conveys your message in the best possible way.

Step 1: Planning

Every successful project begins with thorough planning. The first step is to sit down with you to define the exact goal of your explainer video. What message do you want to convey? Do you want to introduce a new product or service? Or do you want to establish your brand on the market? A clear definition of the goal is crucial to determine the direction of the video.

Step 2: Target group analysis

As an agency, it is important to us that your explainer video is precisely tailored to your target group. We therefore carry out a detailed target group analysis to understand the needs, interests and questions of your potential customers. These insights allow us to set the right priorities and develop a customized message that is tailored to your audience.

Step 3: Create the storyboard

The storyboard forms the basic framework of your explainer video. This is where we translate the information from the previous steps into a compelling story that conveys your message in a creative and engaging way. We determine the flow of the video, define the characters and plan the visual elements to ensure a clear and coherent structure.

Step 4: The voice and the design

The voice of the speaker and the design play a decisive role in the impact of your explainer video. In close consultation with you, we select a professional voice-over artist or check whether an internal voice should be used that best suits your brand. At the same time, we create the design of the video to make it visually appealing and consistent with your corporate identity.

Step 5: Production

Once the storyboard and design have been approved, the actual production of your explainer video begins. As an agency, we work with an experienced video team that brings the animations and visual elements to life. We keep you regularly updated on the progress so that you are involved at all times and the end product meets your expectations.

Step 6: Publication and promotion

Once production is complete, it’s time to present your impressive explainer video to the world! As an agency, we support you in publishing the video on your website, social media and other relevant platforms. We develop a targeted promotion strategy to achieve maximum reach and reach your target group. In addition, we integrate the video into email campaigns and newsletters to reach your existing audience.

The right choice: Which explainer video is right for your company?

As an agency, we know that there are different types of explainer videos that are particularly suitable for companies. Each of these formats has its own strengths and can be used specifically to get the company’s message across effectively. Here are some of the types of explainer videos that are suitable for your company:


Animation videos

Animated videos are an extremely popular choice for companies as they offer a wide range of possibilities. Animations can be used to visualize complex ideas and abstract concepts in engaging and entertaining stories. Whether in 2D or 3D, animated videos can capture the imagination and appeal to a wide audience. They are ideal for presenting products, services, processes or company values in a creative way.

Explanatory videos with screencasts

Explainer videos with screencasts are an effective choice for software companies or platforms. With a screencast, the screen of the computer or mobile device is recorded while a speaker explains the functionalities or operation step by step. This format allows viewers to experience the application or software in action, resulting in a better understanding and greater user-friendliness.

Infographic videos

Infographic videos use visual elements such as charts, graphs and statistics to convey complex information and data in a vivid way. Companies can use infographic videos to present their achievements, successes or market analyses. This type of explainer video makes it possible to convey important information at a glance and capture the attention of the target group.

Whiteboard videos

Whiteboard videos are growing in popularity and are well suited for companies that take an educational approach. In these videos, drawings and animations appear in real time on a white background, as if an artist is drawing them right in front of the viewer’s eyes. Whiteboard videos are an entertaining way to explain complex processes, products or concepts in a way that is easy to understand and captures the interest of viewers.

Testimonial videos

Testimonial videos are extremely effective when it comes to building trust and strengthening a company’s reputation. In such videos, satisfied customers share their experiences and talk about how the company has helped them. This format conveys authenticity and credibility, which encourages potential customers to get in touch with the company and try out its products or services.

No matter what type of explainer video you need for your business, our agency is here to help you develop customized solutions and get your message across. We know which type of video best suits your goals and target audience and use our experience and expertise to create a first-class explainer video for your company.

The cost of an explainer video

The cost of an explainer video can vary depending on the type, length and complexity of the project. As an agency, we understand that budget plays an important role and we work to provide customized solutions that meet both the requirements and financial capabilities of our clients.

Simple animated videos or infographic videos can usually be less expensive as they require less complex animation. On the other hand, high-quality 3D animations or elaborate live-action videos are usually more expensive as they require more time and resources to produce.

To find out the exact cost of an explainer video, it is important to get in touch with us as an agency and discuss your specific requirements. We offer transparent quotes and give you a clear overview of the costs so that you can make the best decision for your company.

After a free initial consultation, we can send you a non-binding quote. With our explainer video calculation program, you can easily calculate the price of your explainer video.

Conclusion: Achieving success together with customized explainer videos

Explainer videos are a powerful marketing tool that can help your company succeed. Through careful planning, precise target group analysis and the creative implementation of a storyboard, we as an agency develop a customized explainer video that effectively conveys your message and drives your business forward. Don’t hesitate any longer and let’s harness the power of explainer videos together to strengthen your brand, increase your sales and build an engaged customer base. Start your explainer video project now and watch your business flourish!


Explainer videos from explain it simple are fresh, crisp and effective. Small, medium and large companies already place their trust in us. When can we start working for you?

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Advice desired?

We will be happy to answer all your questions about explainer videos & e-learning and support you with your project if you wish.


Nicoletta ben Jaakow
Explainer Video & E-Learning Consulting

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Nicoletta ben Jaakow
Erklärvideo & E-Learning Beratung

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