Explainer Video Costs – a Comprehensive Overview

Erklärvideo Kosten: Alles, was Sie wissen müssen

Explainer video costs are a crucial factor when planning such a project. It is important to understand how these costs are made up and how they can affect your budget.

Prices for explainer videos can vary considerably depending on various factors. However, it is important to emphasize that explainer videos can be an extremely sensible investment to convey complex ideas in a simple and convincing way.

However, it can be said in advance that explanatory videos range from 500 euros to 10,000 euros or more.


Why are explainer videos a sensible investment?


Explainer videos offer numerous advantages for companies. They are an effective way to present complex information in an understandable way and capture the attention of your target audience. This can lead to improved communication, higher engagement and ultimately more conversions.

Another advantage of explainer videos is their versatility. They can be used in different industries and for different purposes, whether in marketing, education, healthcare or technology.

Factors that influence the cost of explainer videos


The cost of explainer videos is influenced by various factors. These include the length of the video, the animation style, the complexity of the message, the quality of the animations and the experience of the production company. The more elements you include in your video, the higher the costs will generally be.

Different pricing models of explainer video agencies


Explainer video agencies offer different pricing models. Some charge a fixed price per minute, while others charge according to the complexity of the project. It is important to understand the different pricing models and choose the one that best suits your requirements and budget.

Self-created vs. professionally created explainer videos – cost comparison


The temptation to create an explainer video yourself to save costs is understandable. However, this can lead to a loss of quality and ultimately be more expensive if the video does not achieve the desired results. It is advisable to weigh up the pros and cons and consider the long-term impact on your business.

Budget planning for your explainer video project


Budget planning for your explainer video project is crucial. You should be realistic about how much you can invest and what goals you want to achieve. Careful budgeting can help to avoid unnecessary expenditure and ensure that your money is put to the best possible use.

How much should you budget for your explainer video?


The size of your budget will depend on various factors, including the complexity of your project and the quality you want to achieve. As a rule, however, you should expect high-quality explainer videos to require a reasonable financial investment. Generally speaking, explainer videos start at 500 euros and can cost up to 10,000 euros or more.

Creative ways to optimize the budget for explainer videos


There are creative ways to optimize your budget for explainer videos. This can include choosing a simpler animation style, using templates or splitting the project into multiple phases. Working closely with the production company can also help keep costs in check.

Erklärvideo Kosten: Alles, was Sie wissen müssen

The different types of explainer videos and their costs


There are different types of explainer videos, and each has its own costs. Whiteboard animations are often less expensive, while 3D animations can be more expensive due to their elaborate design. Choosing the right style depends on your message and your budget.

Whiteboard animations: Costs and benefits


Whiteboard animations are a popular choice due to their simplicity and clarity. They are usually less expensive and are well suited for explaining complex concepts.

2D animations: Prices and design options


2D animations offer a variety of design options and are available in different price ranges. Their cost depends on the quality of the animations and the length of the video.

3D animations: Cost and realism


3D animations are more realistic and detailed, which makes them an attractive option. However, they are generally more expensive and require more time to produce.

Live action vs. animation: budget considerations


The decision between live action and animation depends on your goals and budget. Live action videos can be more expensive, but create a more personal connection with your audience.

The process of creating an explainer video and the associated costs


The creation of an explainer video goes through several phases, and each has its own costs. It is important to consider these costs in advance in order to manage your budget effectively.

Script development: costs and creative planning


Developing a script is a crucial first step. The cost depends on the complexity of your message and the scope of the script.

Storyboarding: budget for the visualization of your ideas


Storyboarding helps to visualize your video, but can incur additional costs, especially if changes are required.

Design and animation: the cost of visual appeal


The quality of the design and animations has a direct impact on the overall cost. High-quality animations can be more expensive, but produce a more impressive end product.

Dubbing and sound design: sound quality and prices


Choosing the right voice actor and creating an appealing sound design can influence the costs. Professional speakers and elaborate sound design can increase the budget.

Post-production and editing: fine-tuning for success


Post-production is crucial to ensure that your video looks professional and appealing. This includes editing, effects, color correction and other processing steps that can incur costs.

Budget considerations for the distribution of your explainer video


After creating your explainer video, you should also consider distribution. The way in which you present your video also has an influence on the overall costs.

Platforms and sales channels: Budget for reach


Depending on the platforms on which you wish to publish your explainer video, additional costs may be incurred for advertisements or distribution fees.

Explainer videos in social media: harnessing the potential of the viral


Publishing explainer videos on social media can bring viral success, but may require a budget for advertising or influencer marketing.

Success measurement and analysis: Understanding the impact of your message


To measure the success of your explainer video, you may need to invest in analytics tools and services to understand its performance and impact on your audience.

Conclusion: The right budgeting for your explainer video project


The cost of explainer videos can vary significantly depending on various factors. Careful planning and budgeting are crucial to ensure you get the best possible result while using your financial resources efficiently. Remember that explainer videos can be a wise investment to communicate complex ideas simply and persuasively, which can ultimately lead to a better ROI. Be clear about what your goals are with your explainer video and choose the right options to achieve them. With thoughtful budget planning, you can ensure that your explainer video project is a success and effectively engages your target audience.


Explainer videos from explain it simple are fresh, crisp and effective. Small, medium and large companies already place their trust in us. When can we start working for you?

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Advice desired?

We will be happy to answer all your questions about explainer videos & e-learning and support you with your project if you wish.


Nicoletta ben Jaakow
Explainer Video & E-Learning Consulting

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