Everything You Need to Know About Explanatory Films!
- Von: Mag. Dominik Mikulaschek
An explanatory film is now one of the most important video marketing tools for acquiring new customers. A lot has changed in recent years, particularly in the area of social media and online marketing. Videos and animations are now more popular than ever, as they increase the time spent on the website, get more impressions on social media, achieve far better results in online marketing, etc. In this blog article, you will learn how an explainer video can also help your company enormously to increase your sales, gain lots of new customers and retain your existing customers in the long term.
What is an explanatory film anyway?
Explainer videos were originally developed to present information that was difficult to understand as simply as possible for pupils. The aim of explanatory videos has evolved to the point where they are not only used in teaching, but also in a wide variety of areas where complex issues are explained. Of course, explanatory videos are also used today for companies and their products and services. It is now one of the great recipes for success of many modern companies that they enhance their corporate communication with the help of explanatory films in many areas, such as new customer acquisition, employee training, social media, online marketing, etc.
Why you need an explanatory film for your company!
Explainer videos are entertaining, informative and are enjoyed by over 90% of potential recipients. Explainer videos have experienced a massive breakthrough worldwide and are enjoying enormous popularity.
3 key reasons why an explainer video is worthwhile for your company:
- The time spent on your website will increase and you will gain more new customers.
- Your potential customers will remember you for a very long time.
- You create modern corporate communication.
Choose the right style for your explainer video
Depending on what you want to communicate , there aredifferent explanatory film styles that you can choose from .
Whiteboard: Scribble video and laying technique style
Scribble videos give the impression that the individual images are being drawn live, whilethe laying technique style involves filming or digitally animating paper drawings. A hand is often used for both techniques. These types of explanatory videos are usually kept simple and often rely on black and white illustrations.
2D color animation
Everything is possible here, from simple drawings to highly complex animations in color. 2D color animations are versatile and very popular with many companies thanks to their individual style.
Isometric style
This style is characterized by its three-dimensionality, which is created by the isometric perspective. Large picture surfaces are created here, making it possible to depict several themes in parallel.
3D animations
3D animations are very elaborate explanatory films and are particularly suitable for explaining complex products in the best possible way. Products from small to large can be easily presented here.
What prices you can expect for an explanatory film
We get asked this question very often: “How much does an explanatory film cost?” Here you can get a rough overview of the approximate price range you will find on the market from the various providers:
- 0 Euro: Free DIY tools, students or explanatory film agency founders who still need a portfolio.
- 0 to 2,500 euros: Low-cost providers that work with style sheets and are perfectly adequate for many companies.
- From 3,000 to 7,000 euros: Professional handmade explanatory film production by professional producers who are often booked by medium-sized companies and corporations.
- 7,000 upwards: There isno upper limit for explanatory videos. However, it is usually not necessary to spend more than 7,000 euros on a maximum 2-minute explanatory video.
Storytelling for explanatory films
There are basic structures for explanatory films that are used in most productions.
1) Problem: To begin with, you should come up with a typical problem situation of your target group! Confront your characters with this problem and point out the associated problems.
2) Solution: Now bring your solution into play. Explain the key points here that makeyour product or service the best possible solution to the problem presented .
3) Functionality: Show your potential customer how your solution works in detail in the explanatory film . You do this by having your characters use the service or product.
4) Summary: Draw the red thread back to your introduction, but this time with your company offer as the solution to the problem .
5) Call to action: At the end of the explainer video, give your potential customer a very specific recommendation for action that is best carried out after watching the explainer video.
Evaluation & success measurement of your explanatory film
It is important that you do not position your explanatory film blindly. The different channels offer you extensive analysis options here, especially if you recognize from the measured data in the area of social media and online marketing that you have achieved very good results on different channels and not on others, you can then set the priorities in the best possible way.
How do you find the right explanatory film agency for your company?
If you are aiming for a professional explanatory film production, it is particularly important that you definitely exclude cheap providers who will produce an explanatory video for you for a few hundred euros and work with a professional explanatory film provider.
Pay attention to the following details when looking for the right provider:
- References
- Customer feedback
- Competence & advice
- Website presence, social media, online marketing
- Offer submission
Explanatory film conclusion
It is important that you, as the CEO or responsible employee, internalize the key points that are decisive when choosing the right explanatory film provider.
If you have any further questions, please feel free to contact us at any time by e-mail: office@explain-it-simple.com or by telephone.
We would be delighted if our explainer video agency “explain it simple” were shortlistedhereand we could help you with future planned explainer film projects.
