Create a Professional Explanatory Film
- Von: Mag. Dominik Mikulaschek
Explainer films are an effective way of communicating complex topics in an understandable way. Whether it’s about new products, processes or technologies, a well-produced explainer video can help your target audience understand your message quickly and easily. A professional explainer video will not only highlight your product or service, but also convey a positive, concise image of your company. Let us create your explanatory film together and convince your target group.
What all belongs in an explanatory film?
- Introduction: The introduction should prepare the viewer for the content of the film and arouse interest. Here you can already give a first impression of the topic and address the target group.
- Context: This is where the problem or challenge posed by the topic is described. The context should be presented in such a way that it is relevant to the target group.
- Solution: This is where the solution to the problem or the answer to the challenge is presented. It is important to make clear the benefits and how the solution works.
- Examples: Clear examples can be used to illustrate the topic and make it easier to understand. Here you can also go into specific applications and show how the solution works in practice.
- Summary: In the summary, the most important points of the film are summarized once again. You can also include a call to action or interaction here.
- Graphics and animations: Graphics and animations can help to convey complex issues more easily. They also make the film more visually appealing and support the communication of the message.
- Sound and music: A suitable soundtrack and background music help to support the movie emotionally and convey a certain mood.
It is important that every aspect of the film is well thought out and that it conveys a clear and memorable message overall. A professionally produced explanatory film can help your target group understand your topic and form a positive opinion of your company.
What does a good explanatory film look like?
A good explainer video has some important features that set it apart from other video formats and help it to be effective. Here are some of these features:
- Clear structure: A good explanatory film has a clear structure that conveys the content to the viewer in a simple and understandable way. This can be achieved through a logical division of the film into sections or through a clear story.
- Comprehensible content: The content of the film should be understandable for the target group and convey the most important points clearly. It is important that the film is not too complex and that it does not contain unnecessary information.
- Memorable images and graphics: A good explanatory film uses memorable images and graphics to convey complex issues more easily. These can be animations, diagrams or photos.
- Appealing aesthetics: A good explainer video should also be visually appealing and have a consistent design. This helps to capture the viewer’s attention and get the message across.
- Appropriate background sound and music: The background sound and music should be well matched to the content of the film and contribute to conveying the message.
- Target group orientation: A good explanatory film should address the needs and interests of its target group and convey the message in a way that they can understand.
- Emotionality: A good explanatory film can appeal to viewers even more strongly through emotionality and ensure that they remember the message.
A good explanatory film is therefore a combination of a clear structure, comprehensible content, appealing aesthetics and an emotional impact. If these elements are combined well, an explanatory film can convince its target group and convey a memorable message.
Why an explanatory film?
- Comprehensibility: An explanatory film can convey complex topics in a simple and understandable way. This is particularly important when it comes to technical products or services that are difficult for the target group to understand.
- Generate attention: A well-made explanatory film can capture the viewer’s attention and ensure that the message is memorized.
- Emotionality: By using emotionality and storytelling, an explanatory film can appeal to viewers even more and ensure that they remember the message.
- Target group orientation: An explanatory film can address the needs and interests of the target group and convey the message in a way they can understand.
- Sales promotion: An explanatory film can help to increase interest in a product or service and generate more sales.
- Time saving: An explanatory film can save time as it conveys the most important information in a simple and understandable way and can therefore make verbal or written explanations superfluous.
- Flexibility: An explanatory film can be viewed anytime and anywhere and is therefore very flexible.
Overall, explainer films offer an effective way of communicating complex topics and capturing the viewer’s attention. A well-made explanatory film can help the target group gain a better understanding of a product, service or process and generate more sales.
What are the benefits of explanatory films?
Explainer films can offer a variety of benefits, including:
- Comprehensibility: A well-made explanatory film can convey complex topics in a simple and understandable way, which is particularly important when it comes to technical products or services.
- Attract attention: An appealing explanatory film can capture the viewer’s attention and ensure that the message is remembered.
- Emotionality: By using emotionality and storytelling, an explanatory film can appeal to viewers even more and ensure that they remember the message.
- Target group orientation: An explanatory film can address the needs and interests of the target group and convey the message in a way they can understand.
- Sales promotion: An explanatory film can help to increase interest in a product or service and generate more sales.
- Time saving: An explanatory film can save time as it conveys the most important information in a simple and understandable way and can therefore make verbal or written explanations superfluous.
- Flexibility: An explanatory film can be viewed anytime and anywhere and is therefore very flexible.
- Brand building: An explanatory film can help to make a brand better known and leave a positive impression on viewers.
- Knowledge transfer: An explanatory film can convey knowledge and information that is otherwise difficult to access and ensure that the target group is better informed.
Overall, explanatory films can be an effective way of communicating complex topics, attracting the viewer’s attention and increasing interest in a product or service. A well-made explainer video can also help to raise brand awareness and convey a positive image. It can also save time as it conveys the most important information in a simple and understandable way. The flexibility of an explainer video is also a great advantage, as it can be viewed anytime and anywhere. In addition, an explanatory film can also help to ensure that the target group is better informed and that the information is better memorized.
How long should an explanatory film be?
The length of an explanatory film depends on various factors and there is no fixed rule as to how long an explanatory film should be. However, it is important that it is as short as possible and as long as necessary. An explainer video that is too long may lose the viewer’s attention, while one that is too short may not convey all the important information.
A good guideline is that an explainer video should be between 1 and 3 minutes long. In this time frame, it is possible to convey the most important information in a simple and understandable way without losing the viewer’s attention. However, there are also cases in which an explainer video needs to be longer in order to explain more complex topics comprehensively. In these cases, however, it should also be possible for the viewer to pause the video and continue later.
Ultimately, the ideal length of an explainer video depends on the target audience, the topic and the information to be conveyed. It is important to keep the viewer’s attention and convey all the important information at the same time.
How long does it take to make an explanatory film?
The time it takes to create an explainer video can vary greatly depending on the project. There are many factors that influence the time required, such as the complexity of the topic, the type of video, the size of the team and the tools and technologies used.
In general, however, it can take anywhere from a few weeks to several months to create an explanatory film. The preparation phase, where the concept, storyboard and script are developed, can take a few days to a few weeks. The animation and design can take a few days to a few weeks, depending on the size of the team and the technology used. Post-production, where the video is edited, mixed and rendered, can take a few days to a few weeks.
It is important to note that it is not just about the pure production time, but also about the time needed for revisions, feedback and adjustments. These factors should therefore also be taken into account when estimating the time required for an explanatory film.
Ultimately, the time it takes to create an explainer video depends on many factors. It’s important to estimate realistic timeframes and be flexible to make revisions and adjustments when necessary.
How do you start with an explanatory film?
If you want to start creating an explainer video, there are a few important steps you should follow to ensure the project is successful. Here are the most important steps to get you started:
- Define the goal: Before you start with the explanatory film, you should be clear about what you want to achieve. What is your target audience and what message do you want to convey? Do you want to inform, entertain or inspire the audience?
- Develop the concept: Think about how you want to present the topic. What is the most important information you want to convey? How can you make the topic interesting and appealing?
- Create a storyboard: A storyboard helps you to visualize the structure and flow of the video. Draw simple sketches or use a template to create the storyboard.
- Write a script: The script sets the tone and structure of the video. Make sure that you convey all the important information and that the script is understandable and appealing.
- Choose the right technology: Think about what type of video you want to create and what technology you need for it. This could be 2D animation, motion graphics, live action video or a combination of different technologies.
- Create the video: Use your storyboard and script to produce the video. Use professional tools and technology to make sure the video looks and sounds good.
- Revise and improve the video: Check the video for errors and make sure all information is conveyed correctly and clearly. Revise the video as often as necessary to improve it.
These are the most important steps to start creating an explainer video. It is important to plan carefully and be well prepared to ensure that the project is successful.
How much does an explanatory film cost?
The price of an explainer video depends on many factors, such as the length of the video, the type of video (e.g. 2D animation, motion graphics, live action), the production effort and the chosen provider.
A simple, short explanatory video with simple animations or graphics can be produced for just a few hundred euros. However, a longer, more complex video with elaborate animations or live-action sequences can cost several thousand euros.
It is important to note that cheaper offers do not necessarily deliver the same quality as higher quality offers. It is therefore advisable to determine an appropriate budget size for your explanatory film and choose a provider that meets your requirements.
There are also a variety of freelance services and online marketplaces where you can find a provider for your explanatory film. Compare the offers and references before making a decision.
To summarize, the price of an explanatory film is variable and depends on many factors. Think about what you need and how much you are willing to spend before you make a decision.
Which app for explanatory films?
There are many applications and tools that can be used to create explainer videos. Here are some of the most popular options:
- Adobe After Effects: A powerful application that offers a variety of tools and functions for the creation of animated explanatory films.
- Animoto: A user-friendly app that enables even beginners to create impressive explanatory films.
- Powtoon: Another user-friendly app that makes it easy to create animated explanatory films.
- Explaindio: A flexible tool that enables both 2D animations and motion graphics.
- iMovie: A free app that is available for Mac users and enables simple explanatory films.
It is important to note that some of these applications may require a certain amount of learning in order to use them effectively. Therefore, think carefully about what you need and choose an application that meets your requirements.
To summarize, there are many different applications for creating explanatory films. Think about what you need and choose an application that meets your requirements.
How does an explanatory film work?
An explainer video works by using images, text, sound and animation to visually present a concept, idea or process. The idea is to convey the information in a simple and understandable way without the need for a long explanation. Here are the steps that are usually followed when creating an explainer video:
- Concept development: Think about what you want to achieve with your explanatory film and what concept you want to convey.
- Script Writing: Write a script that clearly and concisely conveys the message of your explainer video.
- Create a storyboard: Create a storyboard to visualize the different steps of your explanatory film.
- Creation of the visual content: Create the graphics, text and animations required for your explanatory film.
- Sound recording: Add sound, including voice recordings, music and sound effects.
- Assemble and publish: Put all the components of your explanatory film together and publish it on your desired platform.
To summarize, an explainer video works by using visual elements, sound and animation to explain an idea, concept or process. Think about your goals, write a script, create a storyboard and add sound, graphics and animations to create your explainer video.
What do you call an explanatory film?
An explainer video is also known as an “explainer video”, “how-to video” or “tutorial video”. It is a type of visual storytelling that presents an idea, concept or process in a simple and understandable way. An explainer video can be created in different ways, such as animated, with real people or a combination of both.
Explanatory films are often used in companies to explain complex concepts and processes to customers, employees or interested parties. They can also be used to present products or demonstrate how they should be used. In schools and universities, explanatory films are often used as teaching aids to convey difficult concepts and topics in a simple and understandable way.
A good explanatory film should be short, entertaining and easy to understand. It should also contain visual and sound elements that support the concept or idea. When creating an explainer video, you should ensure that it is targeted to your audience and that it conveys the desired message clearly and concisely.
What music for an explanatory film?
The choice of music for an explainer video is an important factor as it can help to support and enhance the mood and tone of the video. The right choice of music can also help the video stay in the viewer’s memory for longer.
An explainer video should normally be set to lighter, unobtrusive music that focuses on the visual presentation and the explanatory text. Pop, classical or ambient music can be good choices.
If you are creating a humorous or entertaining explainer video, you can also use humorous or entertaining music. However, caution and taste are required here, as an inappropriate choice of music can distract from the video and ruin the sound.
For explanatory films that deal with a more serious topic, calm, serious music is appropriate. Here you can use classical music or film music, for example.
It is important that the music fits well with the theme of the video and supports the mood and tone. Avoid using music that could be distracting or disruptive. It is also important to ensure that you have the necessary rights for the music used to avoid legal problems.
What educational potential do explanatory films offer in the classroom?
Explanatory films offer a lot of educational potential in the classroom, as they enable teachers to convey complex concepts in a simple and clear way.
First of all, explanatory films can help visual learners to better understand and retain concepts. By using graphics, animations and visual effects, complex concepts can be presented clearly and the student’s attention can be drawn to important aspects.
Explanatory films can also be used to increase student motivation and accelerate the learning process. A well-made explanatory film can help to arouse students’ interest in a particular topic and encourage them to find out more about it.
Another advantage of explanatory films in the classroom is that they allow teachers to cater to individual learning needs. As explanatory films are easily accessible and reusable, teachers can use them again and again to illustrate a particular concept whenever necessary.
Finally, explanatory films can also be used to enable students to learn independently. By giving students access to explanatory films, they can set their own pace and repeat the concept as often as they need to.
In summary, explanatory films offer a variety of educational potentials in the classroom and can be a valuable resource for teachers and students to help with the teaching and retention of concepts.
Conclusion
A professionally created explainer video can be an effective way of communicating complex topics in an understandable way. It is important to have a clear objective and use a well-thought-out structure to keep the viewer’s attention and get the message across. A professional production also guarantees high quality in terms of image and sound, which enhances the impact of the film. However, it is important to bear in mind that a professional production also means an investment. Overall, a professional explainer film can be a valuable resource for communicating knowledge and skills.
