Costs and Budgeting for Explainer Videos
- Von: Mag. Dominik Mikulaschek
At our renowned agency, which specializes in creating high-quality explainer videos, we know from many years of experience that explainer videos are an extremely effective method of presenting complex ideas in a clear and appealing way. Explainer videos allow you to get your message across effectively and achieve your communication goals in an impressive way. But before you dive into the exciting world of explainer videos, it’s crucial to carefully plan and understand the costs and budgeting. This comprehensive guide will provide you with all the essential information and proven tips you need to budget effectively for your explainer videos and get the most out of every project.
The crucial role of budgeting for explainer videos
The question of the importance of budgeting for explainer videos may seem obvious at first glance, but its true implications go far beyond that. Careful budgeting is key to making the most of your financial resources and ensuring that the explainer videos you create deliver the results you want. It helps you to set realistic expectations and keep the quality of your videos at a high level. Budgeting is therefore a fundamental building block for the success of your project.
Set clear goals
Our tried and tested approach to budgeting for explainer videos always starts with setting clear and precise goals for your project. This step is crucial as it forms the basis for the entire planning process. We work closely with you to discuss:
- What specific goals do you want to achieve with your explainer video?
- What core message should be conveyed?
- Who is your target group and what added value do you want to offer them?
Clearly defining your goals allows us to precisely determine the scope and quality of your explainer video. The more concrete and precise your goals are, the better we can align the budget with them.
Understanding the different types of explainer videos
Our agency offers a wide range of explainer video types, and each has its own requirements and costs. Here are some of the common types we offer our clients:
Animation videos
Animated videos are particularly popular as they can present complex ideas in an easy-to-understand and entertaining way. However, the cost of animated videos can vary greatly depending on factors such as the chosen style, duration and complexity of the project. We take the time to work with you to find the best approach that fits both your goals and your budget.
Live action videos
Live-action explainer videos use real actors and real-life scenarios to get your message across. These videos add a personal touch to your project, but require careful planning and a higher budget for filming, actors and equipment.
Whiteboard-Animationen
Whiteboard animations simulate drawing on a whiteboard and are well suited for educational purposes and explaining complex ideas. They are often less expensive than elaborate 3D animations and can still be extremely effective if the message is conveyed clearly.
What does an explainer video cost?
The cost of an explainer video can vary considerably depending on various factors. On average, however, prices range from 2,000 to 10,000 euros per minute of finished video. It is important to understand that this range is due to different aspects, including the type of video, the length, the complexity of the animation or filming, the quality of the professional support and the choice of music and sound effects.
If you want a simpler explainer video with minimal animation and a short running time, the costs are at the lower end of this spectrum. On the other hand, elaborate 3D animations or live-action videos with professional actors and elaborate filming can cost higher costs .
At our agency, we always strive to offer transparent and fair prices. Our prices are calculated individually, based on the specific requirements of each project. Our goal is to offer high-quality explainer videos at a price that suits your needs and budget. We are available to discuss all the details and provide a customized quote for your project. This is to ensure that you can get your message across effectively without being financially overwhelmed.
Set the budget
Once your goals are clearly defined and you have chosen the type of explainer video, it’s time to set your budget. There are a few important factors to consider here:
Length of the video
The duration of your explainer video is a key cost factor. The longer the video, the more time and resources are needed to produce it. We will work with you to determine an optimal length that meets your objectives while taking your budget into account.
Complexity of the animations or filming
The complexity of the animations or filming also has an influence on the costs. High-quality 3D animations or complex filming can increase the budget. We will carefully weigh up the options to find the right balance between quality and budget.
Professional support
Enlisting professional support in the form of animation experts, scriptwriters or voice actors can increase the quality of your explainer video, but comes at an additional cost. We will go through the various options and make the best decisions for your project.
Music and sound effects
The choice of music and sound effects contributes to the atmosphere of your video. High-quality music licenses can incur costs that need to be factored into the budget.
Consider additional cost factors
In addition to the main factors already mentioned, there are other cost aspects that should be considered when budgeting for explainer videos. These can include:
Script and storyboard creation
Creating a high-quality script and storyboard is crucial to the success of your explainer video. The costs for these steps should be included in your budget.
Speakers and voice-over costs
If you need a professional voice-over or voice recordings for your video, the corresponding costs must be taken into account.
Editing and post-production
Editing and post-production are crucial steps to ensure that your explainer video is flawless. The costs for these processes should not be underestimated.
Publication and distribution
After completing your explainer video, you still need to publish and distribute it. This may incur costs for platforms or marketing measures.
Plan a buffer for unforeseen expenses
It is always advisable to include a buffer for unforeseen expenses in your budgeting. Sometimes unexpected challenges can arise that cause additional costs. A buffer gives you the flexibility you need to deal with such situations without jeopardizing your entire budget.
Budget monitoring and project management
Once the budget is set and the production of your explainer video begins, it’s important to ensure careful monitoring and effective project management. Keep an eye on spending and make sure the project stays within the set budget. Disciplined project management is crucial to ensure the project runs smoothly.
Performance measurement
After your explainer video has been created and published, measuring its success is crucial. Check whether your goals have been achieved and analyze whether the investment in your explainer video has paid off. This step allows you to learn from your project and make future projects even more successful.
Conclusion
Budgeting for explainer videos requires a sordiligent planning, a detailed analysis of the various cost factors and a tight Collaborating with experts. If you follow the steps in this guide and work hard on the implementation, you can ensure that your explainer video is effective and achieves your communication goals. Our agency is always on hand to support you through this exciting process and ensure that your explainer video is a complete success. We look forward to conquering the world of explainer videos with you and presenting your message clearly and convincingly.
